|Picture via Mara Burkes Creative|
I don’t know about you guys, but for the longest time I was always baffled about the website statistics on my blog. I use Blogger as my platform and there is a stats section that gives a rundown of your site’s stats from pageviews today through pageviews in all-time history. Meanwhile once I signed up for Google Analytics I immediately noticed a trend. My Blogger pageviews were consistently higher than my pageviews through Google Analytics. I decided I needed to get to the bottom of it because I didn’t know which one was accurate. Here is what I found out:
#1: You’re skewing your pageviews yourself:
Blogger accounts for the pageviews of your own viewing. This happens when you’re editing a page and going back and forth throughout your site. A quick fix to prevent Blogger from counting your own pageviews is to head to the stats tab and simply click “Manage tracking your own pageviews.” From there you can opt out of pageveiw tracking. Google adds a cookie to your computer that tells Blogger not to track you.
#2: What about previewing the post?
Long story short, Blogger is probably tracking any previewing of posts as a pageview because of the title. On the other hand, Google Analytics is smart enough to tell the difference and not count it.
#3: Bots that crawl your site:
Um what? Yeah that is exactly what I thought when I was learning about all this jazz. To put it simply, Google has bots that crawl your site automatically. These bots do anything from index to SEO to spamming and guess what, Blogger counts these bots as pageviews while Google Analytics does not.
Which do I trust?
If you want a more accurate representation of the traffic coming to your blog go with Google Analytics. You can learn everything about your audience from their geographic location to what interests them. However, if you are just starting with blogging, stick to the stats on your blogging platform. Just remember that they probably aren’t 100% accurate!